North America Plant Protein Market Trends, Size, Segment and Growth by Forecast to 2030

 The North American plant protein market was valued at US$ 6,258.8 million in 2018 and is projected to reach US$ 10,431.3 million by 2027, demonstrating a CAGR of 6.2% from 2019 to 2027.

What is Plant Protein?

Plant protein is a natural protein sourced from plants like soy, wheat, and peas. It's crucial for building healthy muscles and tissues and can even aid in weight loss. Compared to animal proteins, plant-based proteins are generally lower in calories and fat, but richer in fiber and vital nutrients.

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Market Dynamics in North America

In 2018, the U.S. held the largest share of the North American plant protein market, with Canada following. As one of the most developed and industrialized nations in the region, the U.S. plays a significant role in the plant protein industry.

The demand for plant proteins is surging across various applications, particularly in dietary supplements and the food industry. This growth is primarily fueled by:

• A rising consumer preference for sustainable, clean, and environmentally friendly protein alternatives.
• The inherent health benefits of plant proteins, such as low cholesterol, reduced saturated fat, and high nutritional value, which appeal to health-conscious consumers in developed countries.
• Increasing awareness of vegan proteins, especially among adults in the U.S., Canada, and Mexico.

Furthermore, food and beverage manufacturers in the region are increasingly incorporating plant proteins into products like bakery items, meat and dairy alternatives, processed foods, confectionery, drinks, and juices. This not only enhances taste, flavor, and appearance but also boosts the nutritional value, further propelling the growth of the plant protein market.

North America Plant Protein Strategic Insights

Strategic insights for the North America Plant Protein provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Market leaders and key company profiles

  E. I. Du Pont De Nemours and Company

  Archer Daniels Midland Company

  Kerry Group

  Koninklijke DSM N.V.

  Axiom Foods, Inc

  Cargill, Incorporated

  Roquette Frères

  Ingredion Incorporated

  Glanbia plc

  Burcon NutraScience Corporation

Regional Insights – North America Plant Protein Market

The geographic scope of the North America plant protein market encompasses the distinct regions where companies operate and compete. Understanding regional differences—such as varying consumer preferences (e.g., favored protein sources like soy, pea, or rice), economic conditions, and regulatory frameworks—is essential for developing market-specific strategies. By identifying underserved areas or customizing product offerings to suit local tastes and needs, businesses can enhance market penetration. A well-defined regional focus enables more efficient allocation of resources, targeted marketing efforts, and stronger competitive positioning, ultimately supporting sustainable growth across key North American markets.

Market Insights
Growing Consumer Awareness of Protein-Rich Foods

Proteins are essential macronutrients that serve as the building blocks of the human body, playing a crucial role in maintaining its structure and function. Composed of 20 different amino acids linked by peptide bonds, proteins support vital processes such as cellular repair, immune defense, and nutrient transport. They are especially important for proper growth and development in children, teenagers, and pregnant women.

Consuming adequate protein has been linked to better bone health, helping maintain bone mass and reducing the risk of osteoporosis and fractures. High-protein diets can also enhance metabolism and increase calorie burning, contributing to effective weight management and fat loss. As awareness of these health benefits grows, more consumers are seeking protein-rich foods and beverages, driving strong demand for plant-based proteins across North America.

Source Insights
Soy Leads as a Dominant Source of Plant Protein

In North America, the plant protein market is segmented by source into soy, wheat, pea, and others. Among these, soy protein holds the largest market share. Soy protein isolate, the most refined form, contains at least 90% protein and is produced by removing most non-protein components from defatted soy flour. It is commonly used in infant formulas and as a base for various meat and dairy alternatives.

Soy protein powder is created from defatted soybean flakes, which are washed to eliminate sugars and fibers before being dehydrated and ground into powder. Another form, soy protein concentrate, typically contains around 70% protein and is produced by removing water-soluble carbohydrates from dehulled and defatted soybeans. Additionally, soy flour, made by grinding soybeans into a fine powder, remains a popular choice for food manufacturers.

Type Insights
Concentrates Hold a Significant Market Share

Based on type, the North American plant protein market is categorized into isolates, concentrates, and protein flour. Among these, protein concentrates held a substantial share in 2018. These are typically derived from soy, wheat, pea, quinoa, oats, beans, and nuts using heat, acid, or enzymes. Concentrates contain 60–80% protein, with the remainder comprising fats and carbohydrates.

As the least processed form of protein powder, concentrates are easily absorbed and aid in faster muscle recovery after strenuous physical activity. Their affordability and widespread availability, compared to isolates, are major factors contributing to their growing popularity in the market.

Application Insights
Meat Alternatives Drive Market Growth

By application, the North American plant protein market is segmented into protein beverages, dairy alternatives, meat alternatives and extenders, protein bars, bakery products, and others. Among these, the meat alternatives and extenders category holds a dominant market share.

Affordable sources such as beans and legumes serve as popular meat substitutes, with soy and pea proteins being key ingredients in plant-based meat products. Pea protein isolates are extensively used by leading meat-alternative brands like Beyond Meat, Gardein, Daiya, Ripple Foods, and Just Mayo.

The rising demand for meat substitutes is driven by growing health consciousness, increased adoption of vegan lifestyles, and concerns over obesity linked to high meat consumption. These factors are significantly fueling the demand for plant proteins in North America.

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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights