Europe Stevia Market Trends, Size, Segment and Growth by Forecast to 2030

 Market Overview and Dynamics

The Europe stevia market is poised for significant expansion, projected to grow from US$ 109.88 million in 2021 to US$ 207.46 million by 2028, at a compound annual growth rate (CAGR) of 9.5% during the forecast period. This robust growth is underpinned by increasing consumer demand for natural, plant-based sweeteners amid heightened awareness of sugar-related health issues.

The region is home to several key market players, including Cargill, Incorporated; Ingredion Incorporated; Tate & Lyle PLC; and ADM, who are driving innovation and strategic investments. These companies are continuously enhancing their product portfolios to cater to a growing number of health-conscious consumers and diverse end-use industries such as beverages, food processing, and pharmaceuticals.

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Strategic collaborations, mergers, acquisitions, and geographical expansions are central to the growth strategies of these players. A notable example is the 2021 extension of the partnership between Tate & Lyle and Codexis, aimed at scaling up the production of next-generation sweeteners like DOLCIA PRIMA Allulose and TASTEVA M Stevia Sweetener. Through the development of novel enzyme technologies, this partnership enhances production efficiency and reinforces the shift toward calorie and sugar reduction without compromising taste.

Overall, the market is gaining traction as consumers increasingly shift toward clean-label, sustainable, and low-calorie alternatives, positioning stevia as a key component of Europe’s evolving health and wellness landscape.

Market Introduction

The Europe stevia market is characterized by high fragmentation, with a diverse mix of regional and local players offering a wide range of solutions for companies investing in natural sweeteners. Stevia, a zero-calorie sweetener, is increasingly adopted as a healthier alternative to traditional sugars, particularly for consumers aiming to control calorie, carbohydrate, and sugar intake. Liquid stevia, in particular, is becoming a popular substitute for cane sugar in beverages such as coffee, tea, and smoothies.

The beverage industry has emerged as a key driver of stevia demand, with major manufacturers incorporating the sweetener as part of strategies focused on product innovation, sugar reduction, and cost-efficiency. Notably, Coca-Cola launched a stevia-sweetened soft drink in 2017, delivering reduced sugar content and a distinctive taste profile. Stevia’s functional attributes—including being tooth-friendly, pH stable, non-fermenting, highly soluble, heat stable, and shelf-stable—further enhance its appeal for beverage formulations. Additionally, stevia is gaining popularity in alcoholic beverages like beer and cocktails as a means to reduce sugar levels without compromising flavor.

The COVID-19 pandemic initially disrupted stevia production across parts of Europe, particularly in Russia, due to widespread lockdowns and a temporary halt in food and beverage operations. However, the health crisis also triggered a major shift in consumer preferences. As health and wellness became a top priority, demand surged for natural, low-sugar alternatives. Consumers began actively seeking products aligned with diets focused on reduced sugar and carbohydrate intake. This health-conscious trend significantly bolstered the demand for stevia across the region.

Overall, the rising inclination toward healthier lifestyles and the growing demand for clean-label, low-calorie sweeteners are expected to continue driving growth in the Europe stevia market in the coming years.

Europe Stevia Strategic Insights

Strategic insights for the Europe Stevia provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Market leaders and key company profiles
  Cargill, Incorporated

  Ingredion Incorporated

  Tate & Lyle PLC

  The Archer-Daniels-Midland Company

  S&W Seed Company

  Morita Kagaku Kogyo Co., Ltd.

  PureCircle

Europe Stevia Regional Insights

The geographic scope of the Europe Stevia refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Key Market Segments

Based on type, the powder segment accounted for the largest share of the Europe stevia market in 2020. Based on application, the beverages segment accounted for the largest share of the Europe stevia market in 2020.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the Europe stevia market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report include Cargill, Incorporated; Ingredion Incorporated; Tate & Lyle PLC; the Archer-Daniels-Midland Company; S&W Seed Company; Morita Kagaku Kogyo Co., Ltd.; and PureCircle.


Reasons to buy report

  • To understand the Europe stevia market landscape and identify market segments that are most likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe stevia market
  • Efficiently plan M&A and partnership deals in Europe stevia market by identifying market segments with the most promising probable sales
  • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe stevia market
  • Obtain market revenue forecast for market by various segments from 2019-2028 in Europe region.



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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights

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