Europe Stevia Market Trends, Size, Segment and Growth by Forecast to 2030
Market Overview and Dynamics
The Europe
stevia market is poised for significant expansion, projected to grow
from US$ 109.88 million in 2021 to US$ 207.46 million by 2028, at a compound
annual growth rate (CAGR) of 9.5% during the forecast period. This robust
growth is underpinned by increasing consumer demand for natural, plant-based
sweeteners amid heightened awareness of sugar-related health issues.
The region is home to several key market players,
including Cargill, Incorporated; Ingredion Incorporated; Tate & Lyle
PLC; and ADM, who are driving innovation and strategic investments. These
companies are continuously enhancing their product portfolios to cater to a
growing number of health-conscious consumers and diverse end-use industries
such as beverages, food processing, and pharmaceuticals.
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Strategic collaborations, mergers, acquisitions, and
geographical expansions are central to the growth strategies of these
players. A notable example is the 2021 extension of the partnership between Tate
& Lyle and Codexis, aimed at scaling up the production of
next-generation sweeteners like DOLCIA PRIMA Allulose and TASTEVA M
Stevia Sweetener. Through the development of novel enzyme technologies,
this partnership enhances production efficiency and reinforces the shift toward
calorie and sugar reduction without compromising taste.
Overall, the market is gaining traction as consumers
increasingly shift toward clean-label, sustainable, and low-calorie
alternatives, positioning stevia as a key component of Europe’s evolving
health and wellness landscape.
Market Introduction
The Europe stevia market is characterized by high
fragmentation, with a diverse mix of regional and local players offering a wide
range of solutions for companies investing in natural sweeteners. Stevia, a
zero-calorie sweetener, is increasingly adopted as a healthier alternative to
traditional sugars, particularly for consumers aiming to control calorie,
carbohydrate, and sugar intake. Liquid stevia, in particular, is becoming a
popular substitute for cane sugar in beverages such as coffee, tea, and smoothies.
The beverage industry has emerged as a key driver of stevia
demand, with major manufacturers incorporating the sweetener as part of
strategies focused on product innovation, sugar reduction, and cost-efficiency.
Notably, Coca-Cola launched a stevia-sweetened soft drink in 2017, delivering
reduced sugar content and a distinctive taste profile. Stevia’s functional
attributes—including being tooth-friendly, pH stable, non-fermenting, highly
soluble, heat stable, and shelf-stable—further enhance its appeal for beverage
formulations. Additionally, stevia is gaining popularity in alcoholic beverages
like beer and cocktails as a means to reduce sugar levels without compromising
flavor.
The COVID-19 pandemic initially disrupted stevia production
across parts of Europe, particularly in Russia, due to widespread lockdowns and
a temporary halt in food and beverage operations. However, the health crisis
also triggered a major shift in consumer preferences. As health and wellness
became a top priority, demand surged for natural, low-sugar alternatives.
Consumers began actively seeking products aligned with diets focused on reduced
sugar and carbohydrate intake. This health-conscious trend significantly
bolstered the demand for stevia across the region.
Overall, the rising inclination toward healthier lifestyles
and the growing demand for clean-label, low-calorie sweeteners are expected to
continue driving growth in the Europe stevia market in the coming years.
Europe Stevia Strategic Insights
Strategic insights for the Europe Stevia provides
data-driven analysis of the industry landscape, including current trends, key
players, and regional nuances. These insights offer actionable recommendations,
enabling readers to differentiate themselves from competitors by identifying
untapped segments or developing unique value propositions. Leveraging data
analytics, these insights help industry players anticipate the market shifts,
whether investors, manufacturers, or other stakeholders. A future-oriented
perspective is essential, helping stakeholders anticipate market shifts and
position themselves for long-term success in this dynamic region. Ultimately,
effective strategic insights empower readers to make informed decisions that
drive profitability and achieve their business objectives within the market.
Market leaders and key company profiles
Cargill, Incorporated
Ingredion
Incorporated
Tate & Lyle PLC
The
Archer-Daniels-Midland Company
S&W Seed
Company
Morita Kagaku Kogyo
Co., Ltd.
PureCircle
Europe Stevia Regional Insights
The geographic scope of the Europe Stevia refers to the
specific areas in which a business operates and competes. Understanding local
distinctions, such as diverse consumer preferences (e.g., demand for specific
plug types or battery backup durations), varying economic conditions, and
regulatory environments, is crucial for tailoring strategies to specific
markets. Businesses can expand their reach by identifying underserved areas or
adapting their offerings to meet local demands. A clear market focus allows for
more effective resource allocation, targeted marketing campaigns, and better
positioning against local competitors, ultimately driving growth in those
targeted areas.
Key Market Segments
Based on type, the powder segment accounted for the largest
share of the Europe stevia market in 2020. Based on application, the beverages
segment accounted for the largest share of the Europe stevia market in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for
preparing this report on the Europe stevia market are company websites, annual
reports, financial reports, national government documents, and statistical
database, among others. Major companies listed in the report include Cargill,
Incorporated; Ingredion Incorporated; Tate & Lyle PLC; the
Archer-Daniels-Midland Company; S&W Seed Company; Morita Kagaku Kogyo Co.,
Ltd.; and PureCircle.
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Author’s Bio
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