North America Wheat Protein Market Trends, Size, Segment and Growth by Forecast to 2030
Wheat Gluten Segment to Dominate North America Wheat Protein Market during 2020–2028
According to a new market research study on “North
America Wheat Protein Market to 2028 – COVID-19 Impact and Regional
Analysis and Forecast by Product, Form, and Application” is expected to reach
US$ 1,102.79 million by 2028 from 952.17 US$ million in 2021. The market is
estimated to grow at a CAGR of 2.1% from 2021 to 2028. The report provides
trends prevailing in the North America wheat protein market along with the
drivers and restraints pertaining to the market growth. Rising usage of wheat
protein in end-use Industries is the major factor driving the growth of the
North America wheat protein market. However, issues associated with presence
off substitutes hinders the growth of North America wheat protein market.
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North America wheat protein market is segmented into
product, form, application, and country. Based on product, the North America
wheat protein market is segmented into wheat gluten, wheat protein isolates,
textured wheat protein, and hydrolyzed wheat protein. In 2020, the wheat gluten
segment accounted for the largest revenue share. The North America wheat
protein market, by form, is bifurcated into dry and liquid. In 2020, the dry
segment accounted for a larger revenue share. The North America wheat protein
market, by application, is segmented into bakery & snacks, pet food,
nutritional bars & drinks, processed meat, meat analogs, and others. In
2020, the bakery and snacks segment accounted for the largest revenue share.
Based on country, the North America wheat protein market is segmented into US,
Canada, and Mexico. US held the largest market share in 2020.
North America is one of the worst affected economies due to
the COVID-19 pandemic. The significant disruption in manufacturing facilities,
along with raw material sourcing, has had a negative impact on the demand for
wheat protein in the country. Along with this, the shutdown of manufacturing
units, bakeries across the North American countries during the pandemic has had
a negative impact on the wheat protein market. Along with this, the pandemic
has had a negative impact on the food supply chains, simultaneously affecting
farm production, food processing, transport, and logistic. During the pandemic,
there have been changes in the consumer lifestyle which has led to an increase
in demand for healthy food and beverage products. The growing consumer focus on
health and wellbeing due to the pandemic is also expected to promote the demand
for wheat protein in the North American market.
Archer Daniels Midland Company; Cargill, Incorporated;
Kröner-Stärke GmbH; Manildra Group; MGP Ingredients Inc.; Roquette Frères; and
Tereos Group are among the leading companies in the North America wheat protein
market. The companies are focused on adopting organic growth strategies such as
product launches and expansions to sustain their position in the dynamic
market. For instance, in 2021, Roquette announced the acquisition of a facility
specialized in the extrusion of plant-based proteins. Through this acquisition,
the group aims to expand its range of premium textured plant-based ingredients
for the global meat alternatives market.
Market Introduction
North America comprises developed
and developing countries such as the US, Canada, and Mexico. North America is
likely to account for a remarkable share of the wheat protein market during the
forecast period. Consumers in the US and Canada are shifting their preferences
toward a healthy lifestyle and prefer products that provide health benefits.
Therefore, the increasing health concerns among consumers drive the wheat
protein market in North America. Wheat is a significant agricultural commodity
in North America and across the globe. Also, wheat protein product
manufacturing companies in North America are continuously enhancing their
product portfolio to meet the customers' demand. The key players offering wheat
protein products in North America include Cargill Incorporated; MGP
Ingredients, Inc.; and Archer Daniels Midland Company. In addition, the rising
prevalence of chronic diseases has led to an increased demand for plant
proteins like wheat and oat proteins. While most people in North America are becoming
physically active, obesity is a significant concern, leading to chronic
cardiovascular diseases (CVDs), high blood pressure, and high cholesterol
levels among the masses. A few non-profit and government institutions, such as
the American Institute for Cancer Research, 2015–2020 Dietary Guidelines for
Americans (DGA), and Health Canada, encourage plant-based diets. Therefore, the
increasing concerns for obesity in the US and Canada are driving the wheat
protein market.
North America is one of the worst affected economies due to
the COVID-19 pandemic. The significant disruption in manufacturing facilities,
along with raw material sourcing, has had a negative impact on the demand for
wheat protein in the country. Along with this, the shutdown of manufacturing
units, bakeries across the North American countries during the pandemic has had
a negative impact on the wheat protein market. Along with this, the pandemic
has had a negative impact on the food supply chains, simultaneously affecting
farm production, food processing, transport, and logistic. During the pandemic,
there have been changes in the consumer lifestyle which has led to an increase
in demand for healthy food and beverage products. The growing consumer focus on
health and wellbeing due to the pandemic is also expected to promote the demand
for wheat protein in the North American market.
North America Wheat Protein Market Segmentation
Category |
Segments |
By Product |
Wheat Gluten, Wheat Protein Isolates, Textured Wheat
Protein, Hydrolyzed Wheat Protein |
By Form |
Dry, Liquid |
By Application |
Bakery & Snacks, Pet Food, Nutritional Bars &
Drinks, Processed Meat, Meat Analogs, Others |
By Country |
US, Canada, Mexico |
Company Profiles |
Archer Daniels Midland Company, Cargill, Incorporated,
Kröner-Stärke GmbH, Manildra Group, MGP Ingredients Inc., Roquette Frères,
Tereos Group |
North America Wheat Protein Strategic Insights
Strategic insights for the North America Wheat Protein
provides data-driven analysis of the industry landscape, including current
trends, key players, and regional nuances. These insights offer actionable
recommendations, enabling readers to differentiate themselves from competitors
by identifying untapped segments or developing unique value propositions.
Leveraging data analytics, these insights help industry players anticipate the
market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented
perspective is essential, helping stakeholders anticipate market shifts and
position themselves for long-term success in this dynamic region. Ultimately,
effective strategic insights empower readers to make informed decisions that
drive profitability and achieve their business objectives within the market
North America Wheat Protein Report Scope
Report Attribute |
Details |
Market Size in 2021 |
US$ 952.17 Million |
Market Size by 2028 |
US$ 1,102.79 Million |
Global CAGR (2021-2028) |
2.1% |
Historical Data |
2019-2020 |
Forecast Period |
2022-2028 |
Segments Covered - By Product |
Wheat Gluten, Wheat Protein Isolates, Textured Wheat
Protein, Hydrolyzed Wheat Protein |
Segments Covered - By Form |
Dry, Liquid |
Segments Covered - By Application |
Bakery & Snacks, Pet Food, Nutritional Bars &
Drinks, Processed Meat, Meat Analogs |
Regions Covered |
North America (US, Canada, Mexico) |
Key Companies |
ADM, Cargill, Kröner-Stärke, Manildra, MGP Ingredients,
Roquette, Tereos |
North America Wheat Protein Regional Insights
The geographic scope of the North America Wheat Protein
refers to the specific areas in which a business operates and competes.
Understanding local distinctions, such as diverse consumer preferences (e.g.,
demand for specific plug types or battery backup durations), varying economic
conditions, and regulatory environments, is crucial for tailoring strategies to
specific markets. Businesses can expand their reach by identifying underserved
areas or adapting their offerings to meet local demands. A clear market focus
allows for more effective resource allocation, targeted marketing campaigns,
and better positioning against local competitors, ultimately driving growth in
those targeted areas.
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights
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